Samsung Voices of Life
Samsung is developing a new way to connect parents and preemies through the healing power of sound. “Voices of Life,” a Launching People initiative, enables a mother’s voice and heartbeat to be transmitted to a baby inside an incubator, which has been shown both to help parents bond with their babies and to enable babies to receive the maternal sounds they need for healthy brain development.
*2016 Cannes Lion winner
Voices of Life allows parents to talk to their premature babies, even when they can’t be right by their side.
Voices of Life is a revolutionary app that records the mother’s voice and heartbeat using a Samsung Galaxy S7 Edge phone. These recordings are then “wombified” for baby’s ears and played inside the incubator throughout the day, to simulate the nurturing sounds of the womb.
Technology
After mums and dads record messages onto the app, the message and heartbeats are automatically wombified, then uploaded to the nurse’s phone and placed in baby’s incubator. A program called SOX helped to “wombify” parents’ voices by doing a low pass filter on their recordings and removing high frequencies.
CREDITS
- DivisionEXPERIENTIAL
- DirectorsSTEPHAN BISCHOF, YIFEI CHAI
- AgencyLEO BURNETT CHICAGO
- BrandSAMSUNG
- Conception Creative DirectorYIFEI CHAI
- Chief Creative OfficerMARK TUTSSEL
- Executive Creative DirectorDAN CHODROW
- CD/ADBRANDON COX
- CD/CWDEBBIE MUDD
- ACD/ADMIKEY HESTER
- Graphic DesignROB SCHELLENBERG
- Graphic DesignFRANCES MACLEOD
- Executive ProducerMATT BLITZ
- Executive ProducerJARED ANDERSON
- Executive ProducerAMBURR FARIS
- ProducerKEITH JAMERSON
- ProducerCAITLIN VANDERKLOK
- ProducerKATE DUCKHAM
- AccountBEN BARTOLOMEI
- AccountLISA BAMBER
- StrategyWELLS DAVIS
- StrategyLAYLA REVIS
- Film Production CompanyWHITELIST COLLECTIVE
- DirectorBOBBY MOSER
- DirectorBEN MULLINKOSSON
- Director of PhotographyBRANDON KAPELOW
- Line ProducerRICH SALAMONE
- Editorial HouseCUT+ RUN
- EditorBEN MCCAMBRIDGE
- Assistant EditorLEE BACAK
- Post ProductionMPC
- ColoristKRIS SMALE
- Head of UXQUENTIN GAUVRIT
- Tech LeadPAUL LAVERY
- Android DeveloperLUKASZ WIECZOREK
- Android DeveloperDYLAN TURNEY
- Back End DeveloperKRZYSZTOF SKORACKI
- Front End DeveloperSCOTT ASHMORE
- Motion Graphics AnimatorLUKASZ SCHAEFER
- Creative StrategistSTEPHAN BISCHOF
- Innovation ArchitectYIFEI CHAI
- DesignerKACPER CHLEBOWICZ
- DesignerGOSIA PAWLAK
- Product DesignerYU-CHANG CHOU
- Senior ProducerEMMA WILLIAMSON
- Project ManagerNUNO DIAS
- Head of QADOMINIC BERZINS
- Senior QA TesterTOM WATSON
- Senior QA TesterAYESHA EVANS
- QA TesterANDREW HERATY
- TechnologyANDROID , JAVA , PYTHON
- PlatformMOBILE
- KindINNOVATION , MOBILE APP , PRODUCT DESIGN
- IndustryCONSUMER ELECTRONICS , PHARMA & HEALTHCARE
- Release Date2016-05-09